Sony Honda Mobility announces pre-orders for its first electric vehicle. The new car is called Afeela. Pre-orders start in Japan this summer. People in North America can order later this year. The Afeela sedan is expected to start arriving in 2026.
(Sony and Honda Announce Pre-Orders for EV)
Sony Honda Mobility is a joint venture. Sony brings its entertainment and imaging technology. Honda contributes its automotive manufacturing expertise. The Afeela represents their combined strengths. It is a premium electric sedan.
The Afeela features advanced entertainment systems. These systems use Sony technology. Expect high-quality audio and visual experiences inside the car. The vehicle also boasts sophisticated driver-assistance features. These features aim for Level 3 autonomous driving capability. Level 3 allows for conditional hands-free operation.
(Sony and Honda Announce Pre-Orders for EV)
Sony Honda Mobility plans to reveal the price soon. Pricing details will come closer to the pre-order launch date. The company is finalizing the cost structure. The Afeela will target the premium electric vehicle market. Production will happen at Honda’s facility in Ohio. This US plant will build the vehicles for North American customers.


